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2023

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02

How to speed up the development of emerging markets for hardware and electric tools


China's domestic brand power tool market has been firmly grasped by foreign brand giants such as Bosch in Germany, Japan's livestock farm, Hitachi in Japan, and the United States must guard. Luo Ming pointed out that in recent years, the domestic market share of foreign brands has declined, and the brand electric tools have increased, expanding market share and replacing imported brands.
The power tool industry has actively introduced technology to promote its own strength, China's rapid development, and the integration of foreign exchanges. In the power tool industry, it has developed rapidly in recent years, but compared with foreign related enterprises or at a backward level. Professional game Hui believes that this technology is very important for the rapid development of the electric tool industry. The particularity of the electric tool industry is that it is a high-tech industry. Enterprises must actively introduce relevant technologies to strengthen their own strength.  
The electric tool industry belongs to the advanced equipment manufacturing industry, and enhances the advanced manufacturing in services. Brand electric tools are widely used in aerospace, high-speed railway construction, shipbuilding, automobile, and other advanced equipment manufacturing industries and road construction, decoration, wood processing, metal processing and other production fields.  
According to the technical requirements and application fields of products, the global power industry can be divided into three levels: technical level, professional level and family level. Among them, industrial electric tool products are mainly used in workplaces with high processing accuracy or working environment protection requirements, such as the aerospace field, with high technical requirements, higher profits and small market scope; Self-made home-level electric tools are mainly used in occasions with low accuracy requirements and short continuous operation time, such as home decoration, simple decoration, etc., with low technical content and low profit. As the main means of competition, the sales price of household electric tool products produced by China's large electric tool manufacturers is in a low and disordered competition state.  
Professional electric tools are much higher than self-made products in terms of technical content, application scope, and gross profit rate of value-added products or products. Professional electric tools have their own power, high speed, long service life, can continue to work repeatedly for a long time, high technical content, high profit, wide market range, high industry threshold, and high brand value.  
Generally, in the domestic power tool industry, most of the enterprises that produce home-made first-level power tool products account for the majority. Professional product factories that form product series are extremely rare, with low industrial concentration and lack of leading enterprises. From the perspective of development trend, the industry reshuffle of domestic brand experience has formed some leading enterprises and standardized and orderly situation; Domestic and foreign brands will also redistribute their market share, and domestic brands will continue to replace foreign brands. The needs of the internal integration industry will be celebrated by the enterprise leaders.  
It can be predicted that the listed company with only one main tool has the opportunity and ability to stand in the capital market on the stage and promote the resource restructuring and model reform of China's electric tool industry. Consolidate the occupied market and further cultivate and develop new markets. Conghui suggests to focus on the following aspects in the future: improving product quality and accelerating the development of new products. Special emphasis is placed on accelerating the development of battery power tools and electronic control power tools, and improving the quality of power tools and products.  
Improve the product structure, comprehensive service capacity, and strengthen the above mentioned, the market situation of brand electric tools is very good, but the problem is that the domestic sales market with imperfect structure of domestic electric tools, electric tools, traditional high-speed electric tools, and general standard of cemented carbide tools.

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